11 Jan Why I Started Qualitaz | Middle East Consultant Magazine Feature
| Qualitaz founder Allison Wicks talks about why she started Qualitaz and her experience in the construction industry in ME Consultant Magazine
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When I started Qualitaz, the aim was straightforward: to help construction businesses identify where processes were not working as they should and put practical improvements in place.
In this feature for Consultant Magazine, I talk about why I started the business, the experience behind Qualitaz, and what I wanted to bring to clients through a more practical approach to construction quality and processes.
This is an earlier feature, but the reason I started Qualitaz remains at the heart of what I do today — looking at how work actually happens, identifying the gaps, and helping businesses make improvements that work in practice.
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